Amantis · In-store campaigns — Aroa, UX & Brand Design

Beyond the brief. Before the campaign.

Before the campaigns, I started where I was most comfortable: the brand itself. A moving logo and a product box were how I began to understand Amantis as a designer, not from behind the counter.

Logo animation A gift for their social channels.

Amantis product box: plain white card outside, full illustration inside — Product box Plain white card outside, full illustration inside. The customer buys discretion, so the brand lives on the inside faces.

Work in progress

In construction.

“The rest is still being built. Check back soon.”

Salesperson first. Designer second.

The problem

I joined as a salesperson. From behind the counter I saw the problem: customers looked at the products without understanding how they worked, and all of that information lived in us. Every answer depended on someone being there to give it, and in this category, asking out loud is already a friction.

Modo de empleo poster for Pro Anal 2: a technical spec sheet with a colour background and callout lines pointing to each product feature, styled as a consumer instruction sheet — Campaign I Modo de empleo. A technical spec sheet with a colour background per product family, and callout lines pointing to each feature. IKEA, if it sold sex toys. The poster answers before the customer has to ask.

In production: 3D display sketch

Proposal The poster in three dimensions. An acrylic display with the product mounted and the callouts engraved around it.

The system is a template. Any product slots in: swap the specs and the callouts, keep the rest.

A good idea, abandoned in a corner of the site.

Vibronove

Vibronove already existed: a sex-toy recycling campaign with a real idea under it, but no system, no image and no one to switch it on. Recycling here has two limits, the product is intimate and the process can’t promise everything, so I moved the message to what the customer actually controls.

Identity Logo from scratch. Without its own identity, Vibronove still read as a footnote.

Vibronove five-step illustrated poster showing how to participate in the recycling campaign, with clear numbered steps and illustrated guidance — Campaign II The five steps, illustrated, with no ambiguity about how to take part.

In production: drop-off bin

Proposal Drop-off bin, two compartments: with motor, without motor. Sorting happens at the one moment it’s easy, when you drop it in.

The system worked. People had to switch it on.

A system like this depends on someone bringing it into the conversation. As shop manager, I trained the sales team to mention Vibronove at the right moment. That’s when the loop appeared: the customer recycled, came back with the discount, and often ended up becoming a member.

recycles

returns with the discount

becomes a member

(and comes back)

documented recyclings a month, in a single shop

Press 20minutos · Periódico Publicidad

“The asset was never the poster. It was the behaviour trained around it.”

Learning

“A system that depends on people only works if you design the people part too: the moment, the script, the incentive. The most valuable deliverable had no image, and that changed what I understand design work to be.”